In 2002 Reed Kram and Clemens Weisshaar founded KRAM/WEISSHAAR, one of the most consistently interesting and innovative European design practices. Based in Munich and Stockholm they engage in the design of spaces, products and media. The offices employ designers, architects, engineers and curators from Germany, Norway, Sweden, the UK, the US and Japan.
With their seminal projects for Prada's Epicenter Stores in Los Angeles and New York with Rem Koolhaas, and their work for Authentics, Classicon, Moroso and the Porzellan Manufaktur Nymphenburg they quickly garnered wide international recognition. The break-through for Kram and Weisshaar was the BREEDING TABLES (2003-05). In this project their approach towards intelligently intertwining product development and media design, while taking advantage of the newest technological possibilities, is paradigmatically outlined. The product of BREEDING TABLES is tables – not a single one, but an indefinite number of different tables. With the BREEDING TABLES the designers bid farewell the idea of designing one product to be mass manufactured as a reproduction of the original prototype. In fact they have developed a process that allows for the production of a multitude of individually different products – tapping the full potential of current production technologies. The projects of Clemens Weisshaar and Reed Kram stand for a new form of integrated product and process development – and thus for a new way of thinking design.

SELECTED EXHIBITIONS

2008 "Flexibility," Ex-Carceri/Le Nuove, Turin.
2008 "Vendôme," Design Miami/Basel, Basel.
2007 "30-Year Anniversary show of the Permanent Collection," Centre Pompidou, Paris.
2006 "Breeding Tables," Tank Installation, Design Museum, London.
2005 "Jung & Deutsch," Goethe Institut Berlin and Tokyo.
2005 "La Raccolta," Spazio Krizia, Milan.
2004 "Content," Nationalgallerie Berlin, Germany.
2003 "Architecture, Media, Industrial Design for PRADA," Ospedale degli Innocenti, Florence.
2001 "Stealing Eyeballs," K/Haus & Museum in Progress, Vienna.
2001 "PRADA Works In Progress," Fondazione Prada, Milan.
1999 "Organic Information," Art Director's Club Gallery, New York.
1997 "Digital Communication Design Forum," Tokyo Design Center.

COLLECTIONS

Vitra Design Museum, Weil am Rhein
Centre Pompidou, Paris
Die Neue Sammlung, Munich
Various Private Collections

CLIENTS

ACNE art & industry
Artek
Authentics
BMW Group
Classicon
Merten
Messe Frankfurt
Moroso
Rem Koolhaas' OMA/AMO
Porzellan Manufaktur Nymphenburg
Prada
PriceWaterhouseCoopers
Svensk Form
Various Private Clients

SELECTED PUBLICATIONS

Böhm, Florian (ed.). Breeding Tables. Actar, Barcelona 2008 (upcoming).
Porzellan Manufaktur Nymphenburg (ed.). My Private Sky. Munich 2008.
Fjell, Peter. DesignNow!. Taschen, 2007.
Picchi, Francesca. &FORK. Phaidon, 2007.
Ferre, Albert. VERB Natures. Actar, 2007.
Fairs, Markus. Twenty-First Century Design. Carlton Books Ltd. 2006.
Urquiola, Patricia & Jennifer Hudson. International Design Yearbook 21. Abbeville Press, 2006.
Hudson, Jennifer. 1000 new designs: A 21st-Century Sourcebook. Thames & Hudson, 2006.
Cameron, Andy. The Art Of Experimental Interaction Design. Gingko Press, 2004.
Maeda, John. Creative Code. Thames & Hudson, 2004.
AMOMA & Rem Koolhaas. CONTENT. Taschen, 2004.
d`Amato, Jennie. Fashion Icon. Rockport Publishers, 2003.

SELECTED ARTICLES & INTERVIEWS

Zhang, Ron, "Your Private Sky..." DesigN (Beijing). January 2008, pp. 80-83. "The Summer of Clemens Weisshaar and Reed Kram." DAM. January 2008, pp. 90-97. Keller, Jenny, "Die Storyteller. Your private Sky." Form. September/October 2007, pp. 66-69. West, Daniel, "Man-machines." Icon. May 2007, pp. 120-126. Jones, Dr. Ronald. "A Breed Apart." I.D.. May 2005, pp. 76-79. (I)
"Designmai." DAM. May 2005, pp. 136-138.
"Kölner Impulse." Form. March 2005, pp. 60-61.
Mirti, Stefano & Walter Aprile, "Table Genetics." DOMUS. March 2005, pp. 18-27. (I)
Komachi, Hanae. "Clemens Weisshaar." AXIS. August 2004, pp. 46-47.
Mastrigli, Gabriele. "Nello spazio di un frame." Il Manifesto. 4. May 2004, p. 13.
Forsberg, Nils. "Teknolåg." FORUM. January 2004, pp. 69-79.
Edelmann, Thomas. "Designer im Dialog." Form. Sept./Oct. 2003, p. 48.
"The Dynamics of Polyphony." Kenchiku bunka. April 2003, p. 67. (I)
Pascual, Anne. "Flagshipstore und Epicenter." DeBug. May 2002, p. 4. (I)
Romanelli, Marco. "Sei + Sei." Abitare. April 2001, p. 157.

CONTACT

To apply to work at Kram/Weisshaar send an email to work "at" kramweisshaar.com

For general inquiries send an email to office "at" kramweisshaar.com