Vendome
PRESS RELEASE
CLEMENS WEISSHAAR AND REED KRAM NAMED DESIGNERS OF THE FUTURE BY DESIGN MIAMI/ BASEL
April 3rd 2008

DESIGN MIAMI/, the most prominent and substantive global forum for historic and contemporary limited-edition design, has named Clemens Weisshaar and Reed Kram as its 2008 Designers of the Future. On this occasion a comissioned piece of work will be exhibited at Design Miami/ Basel, which will take place in Basel, Switzerland from June 3 – 5, 2008.

Titled VENDÔME this body of work takes a precondition of endless transformation as its point of departure. How to reconcile the conflict between dynamism and stasis, between the transience of software and permanence of concrete?

VENDÔME can be referred to as a logical continuation of their early and crucial project BREEDING TABLES (2003-05) in which Clemens Weisshaar and Reed Kram paradigmatically outlined their approach of intelligently intertwining product development and media design, while taking advantage of the newest technological possibilities.

The idea of VENDÔME is to parametrically generate a family of objects with different typologies including stools and tables of different height. The design is developed within and documented by a piece of software that generates an infinite number of proposals within a defined framework while flexibly reacting to changing parameters (as e.g. the height, width or depth of the object). The proposals are then singled out and fine-tuned by the designers using the software. By the press of a button a selected geometry can be processed and the geometry for the casting mould is generated and passed on to numerically controlled machines.

The installation will include selected pieces with their wire frames in different states three-dimensionally rendered using woollen string.

For press-ready images or further information contact:
Angelika Eriksson, email: press "at" kramweisshaar.com