KRAM/WEISSHAAR

Audi unite

Juergen Schwope

Audi unite

Audi Unite is the world’s first shared car ownership initiative, and was designed and prototyped by KRAM/WEISSHAAR. Audi Unite allows up to five friends, colleagues, family members or neighbours to not only own a car – but also for their cars to be shared with other members of the community when not in use. Central to the initiative is an in-car system developed by KRAM/WEISSHAAR that tracks the location and availability of each car, and allows for seamless processing and cost-sharing.

Project website: www.audiunite.com

Juergen Schwope

Audi Unite offers drivers the tools to participate in the future of mobility – as 90 per cent of a car’s life is spent stationary, shared car ownership is one of the ways in which we can reduce both the costs of having access to a car, and the congestion that results from there being an unnecessary number of cars on a city’s streets.

Equipped with an in-car system which relays information of a car’s location, fuel levels and availability, members engage with their cars and each other through the Audi Unite iOS app, designed and engineered by KRAM/WEISSHAAR.

Each Unite member receives a personal beacon, through which they make immediate car reservations with one touch, and communicate with other Unite members via the intuitive user interface of the app.

Audi Unite offers access to Audi’s entire product range from the A1 to the A8. A 12 or 24 month contract includes the Audi Unite in-car technology for driver and vehicle identification, automated billing, monthly cleaning, full comprehensive insurance, servicing, and seasonal tire changes. A dedicated unit of Audi agents were trained to become go-to points for all things Unite, such as servicing, insurance and app support.

Juergen Schwope

In 2013, Audi approached KRAM/WEISSHAAR with the brief to realize an entirely new model of micro-sharing. They set about to reinvent the business model of car ownership by breaking the idea that a car is linked to only one person, while also raising the bar in terms of interface design and technology. The cultural willingness and eagerness of people in Stockholm to share resources made the Swedish capital fertile ground for a new way of thinking about mobility.

Over the course of a year, KRAM/WEISSHAAR engaged in the simultaneous design, prototyping and user-testing of increasingly refined microsharing prototypes in Stockholm. AUDI UNITE arose from this rigorous testing process.

Initial prototypes were secretly tested with a fleet of 12 Audis on the streets of Stockholm, driven by 38 people who represented a cross-section of the city’s creative and entrepreneurial demographic. Throughout the testing process, the team actively evaluated and integrated the feedback from the drivers, continually changing and improving the service.