The break-through for Kram and Weisshaar was the BREEDING TABLES project (2003-ongoing). In this project their approach towards intelligently intertwining product development and media design, while taking advantage of the newest technological possibilities, is paradigmatically outlined.
The product of BREEDING TABLES is tables not a single table, but an indefinite number of different tables. With BREEDING TABLES Clemens Weisshaar and Reed Kram bid farewell the idea of designing one product to be mass manufactured as a reproduction of the original prototype. In fact they have developed a process that allows for the production of a multitude of individually different pieces of furniture tapping the full potential of current production technologies.