Clemens_weisshaar_reed_kram_code_n_teraxipelgraphics_03_humanconnectome_04_photo_david_levene_web_2200x1467
David Levene

CODE_n

As a means of designing an exhibition architecture that explores the vast complexity of Big Data, the theme of the 2014 CODE_n conference, KRAM/WEISSHAAR culled and combined data sets from a vast range of sources—from Google Lab's annals of digitized books, to oceanic data and the morphological paths of the human mind—to create a giant 260 meter long print that envelopes and frees the exhibition space.

The exhibition architecture was designed to act as both a metaphor for Big Data and a means to inspire new conversations and ideas at the CODE_n conference, in which 50 start-ups from 17 countries offered innovative, new business concepts harnessing the potential uses of Big Data.

Site5.000 m2 Hall 16 at Hannover Fairgrounds during CeBit 2014
Program800 m2 Platform with Auditorium. 3.000 m2 Ink Jet Printed Textile Membrane
Date2014
LocationHannover, Germany
ClientGFT

PLATFORM
In the centre of the exhibition space, an elevated agora-like platform serves as an ancillary block, housing a bar and restaurant, auditorium and a curated public space. Two raised levels are flanked by wide-set monumental stairways, one of which is wrapped in a semi-transparent textile that acts as a cinematic screen. The result is a semi-public auditorium that is at once permeable and specialised.

CODE_n

As a means of designing an exhibition architecture that explores the vast complexity of Big Data, the theme of the 2014 CODE_n conference, KRAM/WEISSHAAR culled and combined data sets from a vast range of sources—from Google Lab's annals of digitized books, to oceanic data and the morphological paths of the human mind—to create a giant 260 meter long print that envelopes and frees the exhibition space.

The exhibition architecture was designed to act as both a metaphor for Big Data and a means to inspire new conversations and ideas at the CODE_n conference, in which 50 start-ups from 17 countries offered innovative, new business concepts harnessing the potential uses of Big Data.

Site5.000 m2 Hall 16 at Hannover Fairgrounds during CeBit 2014
Program800 m2 Platform with Auditorium. 3.000 m2 Ink Jet Printed Textile Membrane
Date2014
LocationHannover, Germany
ClientGFT

PLATFORM
In the centre of the exhibition space, an elevated agora-like platform serves as an ancillary block, housing a bar and restaurant, auditorium and a curated public space. Two raised levels are flanked by wide-set monumental stairways, one of which is wrapped in a semi-transparent textile that acts as a cinematic screen. The result is a semi-public auditorium that is at once permeable and specialised.

TERAPIXEL GRAPHICS
KRAM/WEISSHAAR designed a custom code in order to plot massive amounts of data to create the imagery which visualizes systems beyond human perception on a series of spectacular curving canvases. Contemporary data-driven innovation is represented and visualised as a massive repository of human culture and activity, able to tackle and articulate the complexity, breadth and depth of the information available within virtual spaces.

For the 260 meter-long terapixel graphics, data sets depicting the neural pathways of the human mind, the constant flux of information we receive from datapoints across the world’s oceans, and the evolution of language across four billion books from the past 200 years were projected upon a giant, filleted panorama.

Clemens_weisshaar_reed_kram_code_n_banners_web_2200x750

TERAPIXEL GRAPHICS
KRAM/WEISSHAAR designed a custom code in order to plot massive amounts of data to create the imagery which visualizes systems beyond human perception on a series of spectacular curving canvases. Contemporary data-driven innovation is represented and visualised as a massive repository of human culture and activity, able to tackle and articulate the complexity, breadth and depth of the information available within virtual spaces.

For the 260 meter-long terapixel graphics, data sets depicting the neural pathways of the human mind, the constant flux of information we receive from datapoints across the world’s oceans, and the evolution of language across four billion books from the past 200 years were projected upon a giant, filleted panorama.

RETROSPECTIVE TRENDING is a 90 metre long canopy running along the western section of the hall depicting the frequency of use of 400 specific words in books published between 1800 and 2008. Generated using Google’s Ngram books, hundreds of search terms related to themes within politics, economics, engineering, science, technology, mathematics, and philosophy were re-imagined as an overlapping series of gradients highlighting the trajectories of word usage over time.

The space of the hall is redefined by hundreds of these rotated prismatic turrets, each monuments to human innovation, enterprise, beliefs, concepts, theories and inventions; each peak and sweep a battle of relevance. That the Ngram terms are generated by a human mind in hindsight only serves to make provocative statements about the total life of the archived world. 
(12.5 terapixel)

Clemens_weisshaar_reed_kram_code_n_teraxipelgraphics_01_ngram_01_photo_david_levene_web_1920x1280
David Levene

RETROSPECTIVE TRENDING is a 90 metre long canopy running along the western section of the hall depicting the frequency of use of 400 specific words in books published between 1800 and 2008. Generated using Google’s Ngram books, hundreds of search terms related to themes within politics, economics, engineering, science, technology, mathematics, and philosophy were re-imagined as an overlapping series of gradients highlighting the trajectories of word usage over time.

The space of the hall is redefined by hundreds of these rotated prismatic turrets, each monuments to human innovation, enterprise, beliefs, concepts, theories and inventions; each peak and sweep a battle of relevance. That the Ngram terms are generated by a human mind in hindsight only serves to make provocative statements about the total life of the archived world. 
(12.5 terapixel)

Clemens_weisshaar_reed_kram_code_n_terapixelgraphics_03_code_n_retrospectivetrending_mgl_rgb_2500x311_web

HYDROSPHERE HYPERWALL is a visualisation of the global ocean as dynamic pathways, polychrome swathes of sea climate, data-collecting swarms of mini robots and sea animals, and plumes of narrow current systems. While 90 per cent of the ocean remains unexplored, the enormity of the uncharted blue planet can be conjured up and realized at the scale of human understanding using unprecedented quantities of satellite and in-situ data.

NASA's ECCO2 maps were interwoven with world oceanic Big Data to describe the hydrosphere's forces and flows. Sinuous lines and tassels of ever-dynamic forces are layered with a cloud of directional arrows that specify wind direction. The re-imagined surface of the Earth swirls alongside an exploded perpendicular web of data vectors in form of buoys, argo floats, research ships, wave gliders, sea creatures and research stations.
(6.2 terapixel)

Clemens_weisshaar_reed_kram_code_n_teraxipelgraphics_00_total_02_photo_david_levene_web_1920x1280
David Levene

HYDROSPHERE HYPERWALL is a visualisation of the global ocean as dynamic pathways, polychrome swathes of sea climate, data-collecting swarms of mini robots and sea animals, and plumes of narrow current systems. While 90 per cent of the ocean remains unexplored, the enormity of the uncharted blue planet can be conjured up and realized at the scale of human understanding using unprecedented quantities of satellite and in-situ data.

NASA's ECCO2 maps were interwoven with world oceanic Big Data to describe the hydrosphere's forces and flows. Sinuous lines and tassels of ever-dynamic forces are layered with a cloud of directional arrows that specify wind direction. The re-imagined surface of the Earth swirls alongside an exploded perpendicular web of data vectors in form of buoys, argo floats, research ships, wave gliders, sea creatures and research stations.
(6.2 terapixel)

Clemens_weisshaar_reed_kram_code_n_terapixelgraphics_04_code_n_marinedata_mgl_rgb_1920x482_web

The HUMAN CONNECTOME is a morphological map of the ultimate complex system, the human brain, realized in terapixel resolution. Complete with several million multi-coloured fibre bundles and white matter tracts acquired using diffusion MRI scans, structural descriptions of the human mind were generated at 40 times the scale of the human body.

The comprehensive 3D map of human neural connections collapses the mind/brain divide with both scale and colour. Whole brain dynamics are visualised on an ultra-macro scale as well as the infinitesimal cell-scale. The resultant population of information potentiates a range of inquiries ranging from degenerative tissue damage in Alzheimer's patients to the neural basis of morality. Here, mental phenomena become tangible models prime for study, analysis and assessment for tendency and anomaly alike. 
(6.6 terapixel)

Clemens_weisshaar_reed_kram_code_n_teraxipelgraphics_02_humanconnectome_01_1920x1280_web
David Levene

The HUMAN CONNECTOME is a morphological map of the ultimate complex system, the human brain, realized in terapixel resolution. Complete with several million multi-coloured fibre bundles and white matter tracts acquired using diffusion MRI scans, structural descriptions of the human mind were generated at 40 times the scale of the human body.

The comprehensive 3D map of human neural connections collapses the mind/brain divide with both scale and colour. Whole brain dynamics are visualised on an ultra-macro scale as well as the infinitesimal cell-scale. The resultant population of information potentiates a range of inquiries ranging from degenerative tissue damage in Alzheimer's patients to the neural basis of morality. Here, mental phenomena become tangible models prime for study, analysis and assessment for tendency and anomaly alike. 
(6.6 terapixel)

Clemens_weisshaar_reed_kram_code_n_terapixelgraphics_02_code_n_brains_mgl_rgb_1920x497_web

The terapixel-resolution and architectural scale of the data visualisations allows ideas to unfold across all 5,000 square meters of the hall, unimpeded by the booths and cubicles that so characterise conventional expo architecture. Rather than rely on constraining digital screens, the space is organised by graphical surfaces in the form of both coloured carpet inlays as well as immersive Big Data panoramas. The exhibitor's allotments are free of partitions and communication barriers – the architecture is essentially a varied and visually textured mono-surface.

Clemens_weisshaar_reed_kram_code_n_teraxipelgraphics_04_big_data_vortex_1134_photo_david_levene_web_1920x1149
David Levene
The terapixel-resolution and architectural scale of the data visualisations allows ideas to unfold across all 5,000 square meters of the hall, unimpeded by the booths and cubicles that so characterise conventional expo architecture. Rather than rely on constraining digital screens, the space is organised by graphical surfaces in the form of both coloured carpet inlays as well as immersive Big Data panoramas. The exhibitor's allotments are free of partitions and communication barriers – the architecture is essentially a varied and visually textured mono-surface.
Clemens_weisshaar_reed_kram_code_n_terapixelgraphics_01_code_n_datavortex_mgl_rgb_2500x433_web

The installation of the massive, printed membranes in Hall 16 required several hydraulic lifting systems.

A network of space frame trusses creates the backbone from which the 11 meter high panoramas are suspended.

Clemens_weisshaar_reed_kram_code_n_process_setup_lift_photo_edo_woge_dcp_web_940x440
The installation of the massive, printed membranes in Hall 16 required several hydraulic lifting systems.
Clemens_weisshaar_reed_kram_code_n_process_setup_photo_edo_woge_dcp_web_940x440
A network of space frame trusses creates the backbone from which the 11 meter high panoramas are suspended.

The space is prime for entrepreneurial parlance - interiors are devoid of partitions and encourage the free exchange of ideas and innovation. Areas of circulation and movement, like stairs and snack bars, are optimised for both chance and repeat encounters.

The terapixel textiles were individually sewn and fitted with magnetic strips to create a continuous surface.

Clemens_weisshaar_reed_kram_code_n_process_model_scale_1-100_web_940x440
The space is prime for entrepreneurial parlance - interiors are devoid of partitions and encourage the free exchange of ideas and innovation. Areas of circulation and movement, like stairs and snack bars, are optimised for both chance and repeat encounters.
Clemens_weisshaar_reed_kram_code_n_process_printing_photo_edo_woge_dcp_web_940x440
The terapixel textiles were individually sewn and fitted with magnetic strips to create a continuous surface.