As a means of designing an exhibition architecture that explores the vast complexity of Big Data, the theme of the 2014 CODE_n conference, KRAM/WEISSHAAR culled and combined data sets from a vast range of sources—from Google Lab's annals of digitized books, to oceanic data and the morphological paths of the human mind—to create a giant 260 meter long print that envelopes and frees the exhibition space.
The exhibition architecture was designed to act as both a metaphor for Big Data and a means to inspire new conversations and ideas at the CODE_n conference, in which 50 start-ups from 17 countries offered innovative, new business concepts harnessing the potential uses of Big Data.
In the centre of the exhibition space, an elevated agora-like platform serves as an ancillary block, housing a bar and restaurant, auditorium and a curated public space. Two raised levels are flanked by wide-set monumental stairways, one of which is wrapped in a semi-transparent textile that acts as a cinematic screen. The result is a semi-public auditorium that is at once permeable and specialised.