INTERACTIVE FACADE PROJECTIONS
The INTERACTIVE FAÇADE is a dynamic, transforming 3d model of the radio network that surrounds each mobile user. It turns on every night when the physical shop functions close. The entire front, flush glass wall is covered in a dot pattern that functions both as a projection surface and allows for unimpeded views of the interior space.

INTERACTIVE FACADE CONCEPT
Six cameras within the glass facade register movements in front of the OPTIMUS SPACE causing the 12-million pixels strong media amoeba to twist and turn about the people and cars along Avenida Boavista.

INTERACTIVE FACADE PROJECTIONS CLOSEUP

INTERACTIVE FACADE PROJECTIONS REACT TO CARS AND PEDESTRIANS