OUTRACE

In 2010, The London Design Festival commissioned KRAM/WEISSHAAR to design the festival’s annual Trafalgar Square installation. Our response was OUTRACE, a project that allowed the general public to take control of eight industrial robots on loan from Audi's production line, and use them to write personal light messages to be viewed in situ at the iconic square, and online as video files.

The installation consisted of eight robots mounted on a large concrete platform with a powerful LED light source positioned at the tool head of each robotic arm. By logging onto www.outrace.org with a mobile device or a computer, a global web audience and visitors on location at Trafalgar Square could direct the path of the lights held by the robotic arms, which each created a letter tracing of the user's text message. Long-exposure cameras captured these interactive light paintings and relayed them to the project website and social media platforms to be shared.

OUTRACE was a popup factory: a temporary production facility for writing large-scale, three dimensional messages made from light.

Project website: www.outrace.org
On Facebook: facebook.com/outrace.installation

OUTRACE

Kram_weisshaar_outrace_trafalgarsquare_01_photo_david_levene
David Levene

In 2010, The London Design Festival commissioned KRAM/WEISSHAAR to design the festival’s annual Trafalgar Square installation. Our response was OUTRACE, a project that allowed the general public to take control of eight industrial robots on loan from Audi's production line, and use them to write personal light messages to be viewed in situ at the iconic square, and online as video files.

The installation consisted of eight robots mounted on a large concrete platform with a powerful LED light source positioned at the tool head of each robotic arm. By logging onto www.outrace.org with a mobile device or a computer, a global web audience and visitors on location at Trafalgar Square could direct the path of the lights held by the robotic arms, which each created a letter tracing of the user's text message. Long-exposure cameras captured these interactive light paintings and relayed them to the project website and social media platforms to be shared.

OUTRACE was a popup factory: a temporary production facility for writing large-scale, three dimensional messages made from light.

Project website: www.outrace.org
On Facebook: facebook.com/outrace.installation

Kram_weisshaar_outrace_trafalgarsquare_02_photo_david_levene
David Levene

OUTRACE Installation on Trafalgar Square

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David Levene
OUTRACE Installation on Trafalgar Square

OUTRACE Installation on Trafalgar Square - Visitors

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David Levene
OUTRACE Installation on Trafalgar Square - Visitors

OUTRACE Robot Illustration

OUTRACE Robot Grafitti Sentences Illustration

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OUTRACE Robot Illustration
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OUTRACE Robot Grafitti Sentences Illustration

OUTRACE Robot with Letters Illustration

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OUTRACE Robot with Letters Illustration

OUTRACE Robot Messages

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OUTRACE Robot Messages

OUTRACE Robot Warehouse Testing

OUTRACE Robot Warehouse Testing

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Mathias Ziegler
OUTRACE Robot Warehouse Testing
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Frank Stolle
OUTRACE Robot Warehouse Testing