OUTRACE

In early 2010, The London Design Festival commissioned Clemens Weisshaar and Reed Kram to design the festival’s annual Trafalgar Square installation. From September 16 to 23, 2010 their project entitled OUTRACE empowered the general public to take control of eight industrial robots on loan from Audi's production line and use them to write personal light messages which were recorded and shared as video files.

The installation consisted of eight robots mounted on a large concrete platform with a powerful LED light source positioned at the tool head of each robotic arm. By logging onto www.outrace.org with a mobile device or a computer, a global web audience and visitors on location at Trafalgar Square could direct the path of the lights held by the robotic tentacles, each creating a letter trace of the user's text message. Long-exposure cameras captured these interactive light paintings and relayed them to the project website and social media platforms to be shared.

OUTRACE was a popup factory: a temporary production facility for writing large scale three dimensional light messages.

Project website: www.outrace.org
On Facebook: facebook.com/outrace.installation

OUTRACE

Kram_weisshaar_outrace_trafalgarsquare_01_photo_david_levene
David Levene

In early 2010, The London Design Festival commissioned Clemens Weisshaar and Reed Kram to design the festival’s annual Trafalgar Square installation. From September 16 to 23, 2010 their project entitled OUTRACE empowered the general public to take control of eight industrial robots on loan from Audi's production line and use them to write personal light messages which were recorded and shared as video files.

The installation consisted of eight robots mounted on a large concrete platform with a powerful LED light source positioned at the tool head of each robotic arm. By logging onto www.outrace.org with a mobile device or a computer, a global web audience and visitors on location at Trafalgar Square could direct the path of the lights held by the robotic tentacles, each creating a letter trace of the user's text message. Long-exposure cameras captured these interactive light paintings and relayed them to the project website and social media platforms to be shared.

OUTRACE was a popup factory: a temporary production facility for writing large scale three dimensional light messages.

Project website: www.outrace.org
On Facebook: facebook.com/outrace.installation

Kram_weisshaar_outrace_trafalgarsquare_02_photo_david_levene
David Levene

OUTRACE Installation on Trafalgar Square

Kram_weisshaar_outrace_trafalgarsquare_04_photo_david_levene
David Levene
OUTRACE Installation on Trafalgar Square

OUTRACE Installation on Trafalgar Square - Visitors

Kram_weisshaar_outrace_visitors_03_photo_david_levene
David Levene
OUTRACE Installation on Trafalgar Square - Visitors

OUTRACE Robot Illustration

OUTRACE Robot Grafitti Sentences Illustration

Kram_weisshaar_outrace_100829_outrace_keyillustration_04_mk
OUTRACE Robot Illustration
Kram_weisshaar_outrace_110201_outrace_analytics_27-28
OUTRACE Robot Grafitti Sentences Illustration

OUTRACE Robot with Letters Illustration

Kram_weisshaar_outrace_110201_outrace_analytics_25-26
OUTRACE Robot with Letters Illustration

OUTRACE Robot Messages

Kram_weisshaar_outrace_110201_megamessagegrid
OUTRACE Robot Messages

OUTRACE Robot Warehouse Testing

OUTRACE Robot Warehouse Testing

Kram_weisshaar_outrace_keyvisual_c_mathias_ziegler
Mathias Ziegler
OUTRACE Robot Warehouse Testing
Kram_weisshaar_outrace_dsc0014_2_photo_frank_stolle
Frank Stolle
OUTRACE Robot Warehouse Testing