In early 2010, The London Design Festival commissioned Clemens Weisshaar and Reed Kram to design the festival’s annual Trafalgar Square installation. From September 16 to 23, 2010 their project entitled OUTRACE empowered the general public to take control of eight industrial robots on loan from Audi's production line and use them to write personal light messages which were recorded and shared as video files.

The installation consisted of eight robots mounted on a large concrete platform with a powerful LED light source positioned at the tool head of each robotic arm. By logging onto www.outrace.org with a mobile device or a computer, a global web audience and visitors on location at Trafalgar Square could direct the path of the lights held by the robotic tentacles, each creating a letter trace of the user's text message. Long-exposure cameras captured these interactive light paintings and relayed them to the project website and social media platforms to be shared.

OUTRACE was a popup factory: a temporary production facility for writing large scale three dimensional light messages.

Project website: www.outrace.org
On Facebook: facebook.com/outrace.installation