PRADA INSTORE TECHNOLOGY

Date1999 - 2004
LocationSoho, New York & Beverly Hills
ClientPRADA & O.M.A.

PRADA INSTORE TECHNOLOGY

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© AMO
Date1999 - 2004
LocationSoho, New York & Beverly Hills
ClientPRADA & O.M.A.

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© AMO

24" Ubiquitous Display, 2001, suspended on a hook with merchandise, shows catwalk video of a dress scanned by the staff RFID system

24" Ubiquitous Display shows the designer's sketches of the same dress and related looks

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24" Ubiquitous Display, 2001, suspended on a hook with merchandise, shows catwalk video of a dress scanned by the staff RFID system
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24" Ubiquitous Display shows the designer's sketches of the same dress and related looks

Prada Interactive Atlas allows the user to browse the new Epicenter Stores in New York, Los Angeles and Tokyo and all of the Prada Stores worldwide

The Interactive Atlas shows the relationships between Prada stores worldwide and overriding cultural conditions

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Prada Interactive Atlas allows the user to browse the new Epicenter Stores in New York, Los Angeles and Tokyo and all of the Prada Stores worldwide
Atlascollection2
The Interactive Atlas shows the relationships between Prada stores worldwide and overriding cultural conditions

Prada Interactive Atlas in the Soho Epicenter Store in New York City, December 2001.

Interactive Atlas allows the user to view Prada stores by the size of the store and the distance from the nearest airport

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Prada Interactive Atlas in the Soho Epicenter Store in New York City, December 2001.
Atlascollection3
Interactive Atlas allows the user to view Prada stores by the size of the store and the distance from the nearest airport

Prada Interactive Atlas shows the relationships between Prada stores worldwide and cultural conditions: climate zones, worldwide trade, population, internet traffic, counterfeit fashion trade routes, and other global brands

The Interactive Atlas is projected onto an inclined surface. The user interacts with the Atlas by moving his hand over the surface. A high definition camera in the ceiling overhead monitors the movements of the user.

Atlascollection4
Prada Interactive Atlas shows the relationships between Prada stores worldwide and cultural conditions: climate zones, worldwide trade, population, internet traffic, counterfeit fashion trade routes, and other global brands
Atlasdiagram
© AMO
The Interactive Atlas is projected onto an inclined surface. The user interacts with the Atlas by moving his hand over the surface. A high definition camera in the ceiling overhead monitors the movements of the user.
Pradaitexplosion

Design for transparent Prada USB Key, 2003

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Design for transparent Prada USB Key, 2003
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Prada Interactive Privalite Walls, Beverly Hills 2004.

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Prada Interactive Privalite Walls, Beverly Hills 2004.
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